TVs are the only device type that can see the banner image in its entirety, it is shown whenever that particular device is accessing the channel in question. For this particular example it would be easier to segregate devices into three different categories – desktop, mobile and TV. However, YouTube is also a platform that works on different types of devices, which means that the banner in question is inevitably going to get resized to fit a specific device’s dimensions. The original dimensions for a YouTube banner may seem relatively simple – a classic 16:9 aspect ratio with 2560 x 1440 pixels in size. We are going to start with the object placement first, since this particular issue is easier to explain and fix. There are two major parts of this “issue” – the general design part, and the object placement part. This banner is a great way to offer a lot of information about the channel, but it may sometimes be somewhat tricky to figure out. This particular image is the so-called “header” of a channel, a significant part of how the channel is perceived at first glance by regular users. YouTube channel banner is basically the first image that a person sees when accessing a specific channel’s page – it is higher than every other element of a channel, including logo, name, videos, etc. While the channel logo is the one used all over the website itself, it is also fair to mention another notable method – YouTube channel banner. YouTube is no exception, offering multiple ways of reinforcing a channel’s branding in some way or another. All of the social media network websites rely a lot on recognition and branding as two of the biggest methods of promoting a specific channel or webpage.

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